Website Tips Worth Considering – Guaranteed to spruce up your online presence and help drive traffic to your site.
Often, when you’ve had an established web site design for a long time – especially if you receive a steady flow of visitors to it – you get complacent. It’s usual to think that since traffic “seems” to be good, you don’t need to do anything. Well, your web designing apathy may actually be costing you more than you think. Read on to learn why, and how you can fix the problem.
Even if it ain’t broke – fix it.
The old adage “If it ain’t broke – don’t fix it!” was coined way back in the 1960s, when time was measured in years. In today’s digital era, where things change in nanoseconds, you need to constantly be “fixing” things before they get outdated – and that especially applies to website design:
- Messaging changes as quickly as you put it out. If your website isn’t updated with current messaging trends, you’ll quickly lose visitors!
- Visual appeal wares off. What your web design service created for you a year ago may not be too appealing to your customers anymore
- Customers and future clients might not have the “personal connection” to your products or services like they used to. You need to re-establish that personal touch through your web presence
- With every web designer creating new websites with better navigation and user interfaces, your untended site might be too complex to navigate. That’ll lead to user frustration and they’ll abandon you for a site that is easier to navigate.
So, even if you feel there’s nothing you need to change about your website, a brief consultation with a professional web designing agency will highlight areas where change is advisable. In many cases such a review, which is typically offered for free, might also reveal instances where change is absolutely essential!
Four things to ask your web designer about
If you’ve been wanting to give your website a makeover, but wondering what you should focus your attention on first, here are four website designing tips for you to speak with your design team about.
Clear Messaging
Over time, every business evolves. In today’s fast moving and highly competitive digital age, that change comes quicker for some businesses. You need to have your web design agency conduct a complete review of your online marketing messaging to see if your message still resonates with your client base.
If it doesn’t, it’s time to revisit your website and update your message. If your online presence doesn’t indicate very clearly who you are and what you offer, then how will clients and visitors turn to you when they need your products and services?
Visual appeal
Many visitors and customers may not even get your “clarified message”. That’s because psychologists tell us we humans respond better to visual cues. When you speak with your web design services provider, make sure to ask them to compliment your clear messaging with appropriate visual aids.
To make sure you convert even more visitors into paying clients, don’t just hope that they (prospective clients) will “get the message” if they read it. Instead, update your web design with images, buttons and icons that encourages visitors to heed your call to action.
Personalization
The days of cold, calculated marketing are over! Consumers and customers like the “personalized experience”, and are willing to pay a premium for it. When you work with your website designer, speak to her/him about personalizing your content. With so much data available through web analytics today, giving your visitors a customised feel is simpler than it was just a few years ago.
Ask your website designing team to include customer testimonials as part of the personalisation effort. Change language in your website content to be more personal. For example, instead of saying “We listened to our clients and now offer six new models of….”; try “We heard what you said, and now offer six new models of…”.
Sprinkle the site with pictures and images of the inside of your business – if you have a bricks and mortar presence. And consider having pictures of key staff on the site, along with some personal quotes from them. More importantly, have your web design team include personal messages and “appeals” from you – the business owner – urging a call to action.
Navigational ease
Frustrated visitors will quickly abandon your site if they can’t find what they’re looking for. Work with your web designing team to simplify navigation across the site. Use handy breadcrumbs and easily accessible menus and sub menus to facilitate visitor access to information buried deep on the site.
Better yet, experienced web designing services providers can design add-ons and bolt-on functionality that allow users to search for and jump to specific pages without navigating through a whole series of menus / sub menus. Anything that saves time and effort of your users, is worth building into the site.
Action delayed is revenue lost.
Each day that you continue using a tired, outdated and lack lustre website, is a day extra that you draw unwanted anonymity to your products and services. If you don’t want your competition to steal your traffic and your revenue, then you need to reach out to a professional website designing agency and talk to them about possible website updates and upgrades.
The longer you delay, the more likely it is that customers and visitors to your site will desert you – permanently. Call 01-6216866 or email info@myit.ie if you want to discuss your website and how it can perform better for your business.
