The old adage about websites and web traffic, that you can “Build it and they will come”, is no longer valid. With so many websites competing against each other for the same eyeballs, competition is intense. If you want to increase traffic, you need to work with a skilled website designer to implement strategies that will consistently attract new visitors.
Increasing your web traffic numbers is an art as well as a science. There are a number of active strategies that are used today to ensure your website is frequented by as many visitors as possible. Luckily, unlike the web designer of a few years ago, today’s professionals have a whole suite of tools available to them.
A green light for web traffic
When it comes to driving traffic to your website, a professional website design team is like a traffic light that knows precisely how to get new web visitors to flow your way. Here are 10 common apporaches that they use in order to accomplish that:
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1. Online Advertising: By using channels like Google Ads and other online forums to promote your website, more web surfers will become aware of your brand
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2. Website promotion: A skilled website designer will use and leverage social media, like Google+, Facebook, LinkedIn, Twitter and Instagram to promote your site in a positive light
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3. Targeted Keyword Content: One of the best ways to attract visitors is through the content you host on your site. By producing Search Engine Optimised (SEO) content for targeted keywords, website creators are able to attract even more visitors to your site
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4. Guest Blogging: Your website designer can advise you on a number of authority blogs where you can guest blog about your niche, and embed links to your own site so you can receive additional pass-thru traffic from those blogs
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5. Host Bloggers: By requesting owners of high-authority web sites and blogs to blog on your website, you could attract additional traffic in the form of fans and followers of the high-authority guest that you are hosting content for
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6. Site Optimisation: Your web design agency will optimise your sites schema micro-data so that it becomes easier for search engine BOTS to better locate and index your pages. Your pages will become better candidates for search queries, which will lead to additional traffic
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7. Targeted email marketing: By using techniques that harvest a continuous stream of email addresses, from your website, blogs and social media platforms, your web designer can provide you with prospects to whom you can send targeted emails. These emails will invariably lead to additional traffic to your website
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8. Content Optimisation: Web surfers hate website content that doesn’t download easily or fast enough. By helping you to optimise on-page content (including graphics, text, video) for use on a variety of devices (tablets, smart phones, desktops), your website designer will help drive even more traffic to your site
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9. Becoming Subject Matter Expert (SME): Establish yourself as an 'authority figure' in your niche by commenting, tweeting or Instant Message (IM) activity on other related (but authority) sites. This will attract visitors from other sites to “Follow”, “Like” and even visit your online presences (sites, blogs or social media publications), resulting in increased traffic for you
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10. Follow the competition: While your web designer can help you stay ahead of the technology curve, you need to stay ahead of your competition by keeping up with what they are doing. Then, you can use appropriate counter measures to ensure that you don’t lose web traffic to your competitors
These 10 steps aren’t meant to be a sequential guide to increasing your web traffic numbers. Instead they are strategies that, when judiciously used by professional web designers, in conjunction with each other, can not only increase web traffic but can also improve your conversion rates.
Make it happen
If you think that simply following these steps will get you hundreds of new visitors overnight, you’re mistaken! Any professional web design agency will tell you that building web traffic is a continuous process – not a one-time event. To make it happen, it’s essential that you work with real web industry professionals that can guide you through the entire process. Why: Because doing it wrong, or through dubious methods employed by some practitioners, can lead to your site being blacklisted by leading search engines. If you have any questions on the above give us a call on +353-1-6216866 and we'd be glad to discuss it with you.
