Everyone these days is going gaga over the importance of SEO for their website. You hear people saying that SEO can completely transform your website, but how exactly is that possible?
A website is a huge investment, where you not only spend loads of money in designing and hosting it, but also with all the work that goes into keeping it up to date and promoting it. But you can't have a profitable website unless it's got good content and you advertise it in some way.
What is SEO? SEO or Search Engine Optimisation is a process for highlighting websites with the aim of making them frequently discovered and indexed by the various search engines ... and subsequently found by your new customers.
SEO Will Make Your Content More Attractive
It does not matter if you have superb content on your web pages without SEO - no point in having brilliant content when it can not be found by the major search engines. SEO will make your content more attractive, more relevant and easily readable by search engines and their indexing and crawling software.
It is possible that the traffic to your website is low and that your potential customers don't even know that your website exists. Search Engine Optimisation is the primary tool to get more traffic onto your website by making each page more attractive to e.g. Google, Yahoo, Bing, and make it attractive to your customers at the same time. The key purpose of SEO is to get more traffic from different sources and to get this to happen on a continual basis.
The prime objective of a website owner is to attract more visitor traffic and for that you need to maintain your website's position on Page 1 and SEO will do that for you.
Contact us if you have any SEO questions and we'd be happy to answer all your questions.