The Internet is a vital link between your customers and your business. Why do so many new websites fail? Why do customers prefers some websites over others? It's essential for website owners to know what their customers really want from their website.
Most websites fail because the majority of website owners want their website designed according to their own notion of what their customers want. However in reality it should be the other way round. A website needs to be designed from a customer’s perspective as ultimately it is the customer who is going to generate profits for the business.
So what exactly does a customer need to find on your website?
Content – The fundamental reason a customer is on your website is because they have a query or requirement and they want to get it dealt with. Most website owners forget this basic principle and create websites heavy on miscellaneous content. Instead of jamming your website with non-essential information, try to put the exact content and keywords in place related to your service or products ... these are the topics that your customer will be searching for.
A content rich website is definitely the top priority for the customer. Your customer will prefer a website that quickly takes him to your services provided section.
Search Box – Id you have a lot of web content then a search box is a very useful tool for your customer ... as it not only improves user experience, but also gives you an insight into what the customers are searching for.
Feedback – Customers like to share their experiences and preferences through the feedback section on your website. Make sure you give them the opportunity to be heard.
Social Media – A good website should connect to its customers on social media channels too.
Fasten your seat belts and listen to your customers and connect with them, and take your business to the next level.
Contact MyIT Website Design Ballymount if you have any questions and we'd be happy to answer them for you.
