When you have what you think is a successfully running business, a website redesign is probably not high up on your agenda. However, like the essence of any successful business, change is inevitable and is an important part of what keeps your website relevant. ...
Website content planning is a bit like planning your new house: you must start out by knowing what you want it to look like once it’s complete. If you start gathering your website content without a proper plan, you could very well do more harm to your company’s reputation that you can imagine. ...
In today’s multi-dimensional world of web technologies, working with reputable web design agencies and knowing what else do they can do for you, is well worth your time. You may be quite surprised at the breadth of their abilities to help their clients succeed on the web....
Any web designer can build you a “pretty” website. But is your website really achieving its objectives: Increasing traffic? Converting visitors into customers? Reaching specific target audiences? Only a web professional can help you here. Here are a few pointers to guide you....
With new search engine algorithms (these are the realignments in the search engine code that Google, Bing etc make periodically to reestablish the new and 'correct' ordering of entries on search engine result pages) and policies introduced almost every other day, static websites don’t stand a chance against well maintained, continually upgraded websites....
Overly focusing on “Cost” versus “TCO” can often lead you to make decisions you might live to regret for a while to come! When speaking with a web designer about building your company website, the discussion about cost often overshadows all other conversations. ...
When it comes to web designing for a consumer base that is “on the go” and on their mobiles, there’s no better way to communicate with your customers, and to increase website traffic and sales, than by offering them a complete mobile solution. ...
If you are new to the online world, you probably may not be aware that there are two main components to getting a successful online presence: Great web design, and equally great web hosting. And since both of these sides to your website are so entrenched, it’s sometimes difficult to decipher what issues you might face if you choose the wrong hosting company....
If you are a sales oriented business, then having a great web design is essential, but that alone will not guarantee that you will actually sell. Smart business owners and web masters today realise that an effective sales strategy takes more than just bells and whistles on a web site....
When a business has had a website up and running successfully for a year or so, it’s easy to get complacent about the web design and its content. Many business managers and website owners think “If it ain’t broke – don’t fix it!” is a good adage in these situations. Well, that’s not such a great idea any more!...
When you hire a web designer to create your business website, as an entrepreneur or business owner, you’ll seldom get down into the dirty details about what they are actually doing with your website build and how they are doing it. Business owners often just focus on business functionality and appearance, leaving it to the “pros” to take care of the rest....
Web design is all about selling: A business that has an impressive website, one that looks professional and which stands out from the crowd, is more likely to generate significant traffic. And more traffic means more opportunities to convert casual visitors into paying clients. It’s that simple! ...
Many small and medium-sized business owners contact a website design firm to get them started with an online presence. A great deal of time is spent in discussing and reviewing the structure of the website, the content, the message and the layout of each page – which is extremely important! However, when it comes to managing the actual content to be hosted on those pages, not much thought is put into it at the outset....
If you do not as yet have an online presence for your business, chances are that, like many entrepreneurs in the same boat, you will spend a good deal of time trying to get the website design just right. And once the site is up and running, it will work hard for you; bringing in new visitors and converting new sales leads every week....
When business owners are planning a web development project, the usual conundrum they face is: Should I go with a professional firm and pay a little bit more; or should I partner with the lowest bidder? Both sides of the “go low” versus “go pro” debate have supporters and detractors. ...
When you engage a professional web designer to create your personal, corporate or small business website, one of the first questions you are likely to get asked is: Do you need the site to be mobile-enabled? The correct response, in all likelihood, should be a resounding “Yes!”...
When it comes to bricks and mortar marketing, we’ve all seen how “kerb appeal” drives traffic into shops and restaurants. Shoppers see an attractive store, and it draws them in – even if it’s just for a quick look-see....
Website management and maintenance are now a very important part of running a website successful. It is important that you know a few essential details so that you will have a safe and always available website experience for all your website visitors. ...
An inspired logo can work wonders for your business. In this article we discuss the huge potential of a great logo and ways to achieve that strong brand....
A good website Content Management System (CMS) is a must for every modern business and it is important to make your choice of a Content Management System based on the factors discussed below. ...
